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Humorist Robert Benchley called it the Pine Tree Studio, "because it has so many Cohns". Even in an industry rife with nepotism, Columbia was particularly notorious for having a number of Harry and Jack's relatives in high positions. Warner was head of production or CEO longer but did not become CEO until 1956). He would run Columbia until his death in 1958, one of the longest tenures of any studio chief ( Warner Bros.' Jack L. Cohn remained head of production as well, thus concentrating enormous power in his hands. Brandt eventually tired of dealing with the Cohn brothers, and in 1932 sold his one-third stake to Harry Cohn, In an effort to improve its image, the Cohn brothers renamed the company Columbia Pictures Corporation on January 10, 1924. The first print logo used by Columbia Pictures, featuring its Columbia personification The studio is headquartered at the Irving Thalberg Building on the former Metro-Goldwyn-Mayer Studios (currently known as the Sony Pictures Studios) lot in Culver City, California since 1990.
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The company was also primarily responsible for distributing Disney's Silly Symphony film series as well as the Mickey Mouse cartoon series from 1929 to 1932. Today, it has become the world's third largest major film studio. It is one of the leading film studios in the world, and was one of the so-called " Little Three" among the eight major film studios of Hollywood's Golden Age. Rosalind Russell, Glenn Ford, and William Holden also became major stars at the studio. In the 1940s, Rita Hayworth became the studio's premier star and propelled their fortunes into the late 1950s. In the 1930s, Columbia's major contract stars were Jean Arthur and Cary Grant. With Capra and others, Columbia became one of the primary homes of the screwball comedy. In its early years, Columbia was a minor player in Hollywood, but began to grow in the late 1920s, spurred by a successful association with director Frank Capra. It adopted the Columbia Pictures name on Janu(operating as Columbia Pictures Corporation until December 23, 1968), went public two years later, and eventually began to use the image of Columbia, the female personification of the United States, as its logo.
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What would eventually become Columbia Pictures was founded as the Cohn-Brandt-Cohn (CBC) Film Sales Corporation on June 19, 1918, by brothers Jack and Harry Cohn and their business partner, Joe Brandt. (commonly known as Columbia Pictures) is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Entertainment's Sony Pictures Entertainment, itself is one of the Big Five studios and a subsidiary of the multinational conglomerate Sony.